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COLOR REFERENCE

RAL 3013 Tomato Red — Hex, RGB, LRV, and Best US Paint Matches

RAL 3013 Tomato Red hex #9C322B · LRV 7. Closest matches at Sherwin-Williams, Benjamin Moore, Behr, and Valspar.

Jessica Williams
By Jessica Williams
Color Stylist & Interior Editor
Updated:May 3, 2026
Sunlit room with a tomato red painted accent
RAL 3013 TOMATO RED — HEX, RGB, LRV, AND BEST US PAINT MATCHES
RGB 156, 50, 43 LRV 7 RAL 3013

Color spec

Hex#9C322B
RGB156, 50, 43
LRV~7
RAL ClassicRAL 3013

Also known as / near matches

RAL 3013 is affectionately known as Tomato Red, a descriptive name that perfectly captures its vibrant, warm character. It holds its own among the RAL Classic reds, standing distinct from more orange-leaning tones like RAL 2002 Vermilion or the deeper, more muted RAL 3003 Ruby Red. While a precise Pantone equivalent can vary, it aligns with the rich, saturated red hues often found in branding and graphic design, evoking a clear, unadulterated red.

What it looks like in real life

This is a color that doesn’t whisper; it announces itself with a confident, joyful presence. In a north-facing room, where light tends to be cooler and bluer, Tomato Red retains its inherent warmth, creating a vibrant focal point without becoming harsh. It feels less aggressive, offering a rich, almost velvety depth that absorbs the coolness. Conversely, under the brighter, more direct south-facing light, it truly ignites, revealing its full, passionate spectrum, making a bold, energetic statement that sings across the room.

Closest matches at US paint brands

Closest matches at US paint brands

ColorBrandNameSKULRVBuy
Sherwin-WilliamsHeartthrobSW 68667
BehrCaliente RedPR-W047
Farrow & BallIncarnadineNo. 2487
Dunn-EdwardsCabaretDEA1527
Benjamin MooreCalienteAF-2908
ClareBowieClare 218
BackdropPunk RockBD-PR8
ValsparVermillion1006-1B9
KompozitSiren111710
Magnolia HomePainted PeonyJG-1159
Pratt & LambertBrick Red20-95
PPG / GliddenGlidden Heritage RedGLR-95

The deep LRV of 7 means this color is incredibly demanding, drawing the eye and anchoring the space. It doesn’t forgive, requiring careful consideration of its surroundings, as it will absorb light rather than reflect it. The undertone is pure, a clear red with just a whisper of warmth that keeps it from veering into orange, allowing it to drape a room in a confident, enveloping embrace. In the late afternoon, as the light softens and turns golden, Tomato Red appears particularly sumptuous, a deep, inviting hue that exudes a quiet richness.

When to use this color

Great for:

  • Creating a dramatic accent wall in a spacious living room with abundant natural light.
  • Adding an energetic pop to a kitchen island or a dining room feature wall.
  • Designing a bold, welcoming front door that truly stands out.

Tricky in:

  • This deep, saturated red can feel overwhelming in very small rooms or spaces with minimal natural light, making them feel constricted.
  • On expansive, unbroken surfaces, its intensity requires careful balancing with more neutral or complementary tones to prevent visual fatigue.

Pairs well with

Pairs well with

Warm white (BM White Dove OC-17)
#F0EFE2
Cool white (BM Chantilly Lace OC-65)
#F4F1E6
Warm oak (natural wood floor)
#B5895D
Aged brass (hardware, lighting)
#B08D57
Soft sage (BM Saybrook Sage HC-114)
#C7CCB1
Linen / soft cream
#E8E1D4

Painting tips

  • Primer: For RAL 3013 Tomato Red, with its deep LRV of 7, a gray-tinted primer is essential to ensure true color saturation and minimize the number of topcoats.
  • Sheen: Given its depth, a matte or eggshell finish on walls will best showcase Tomato Red’s rich pigment, while a satin or semi-gloss is ideal for cabinetry and trim to provide durability and a subtle sheen.
  • Coats: Due to its intense pigmentation and low LRV, expect to apply three coats of Tomato Red over a properly tinted primer to achieve full, even coverage.
  • Application: For such a deep, saturated color, spray application is recommended for the smoothest finish, as brush or roller marks can become quite apparent under critical raking light.

Frequently asked questions

Is Tomato Red the same as the closest brand match?+
No, RAL 3013 Tomato Red is not exactly the same as Sherwin-Williams Heartthrob, though it's incredibly close with a ΔE of just 0.5. While they share a very similar vibrancy and depth, RAL 3013 might present a barely perceptible difference in its pure red undertone compared to Heartthrob's fractional leaning. For most eyes, they will read as virtually identical.
What sheen for Tomato Red?+
For walls, an eggshell or matte finish is ideal for RAL 3013 Tomato Red, allowing its deep, rich color to envelop the room without excessive shine. For more durable surfaces like cabinetry, doors, or trim, a satin or semi-gloss will provide both protection and a slight luster that enhances its vibrant character.
Will Tomato Red fade on an exterior surface?+
Like many vibrant reds, RAL 3013 Tomato Red can be more susceptible to UV degradation and fading when used on exterior surfaces. While modern paint formulations offer improved UV resistance, expect some color shift over many years in direct, intense sunlight. Regular maintenance and choosing high-quality exterior paints specifically designed for reds can help mitigate this.
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