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COLOR REFERENCE

RAL 9016 Traffic White — Hex, RGB, LRV, and Best US Paint Matches

RAL 9016 Traffic White hex #F1F0EA · LRV 87. Closest matches at Sherwin-Williams, Benjamin Moore, Behr, and Valspar.

Jessica Williams
By Jessica Williams
Color Stylist & Interior Editor
Updated:May 3, 2026
Sunlit room with a traffic white painted accent
RAL 9016 TRAFFIC WHITE — HEX, RGB, LRV, AND BEST US PAINT MATCHES
RGB 241, 240, 234 LRV 87 RAL 9016

Color spec

Hex#F1F0EA
RGB241, 240, 234
LRV~87
RAL ClassicRAL 9016

Also known as / near matches

RAL 9016, known as Traffic White, is a quintessential pure white, often seen in industrial and public spaces due to its clean, unambiguous character. It stands distinctly bright, rarely confused with off-whites or creams. While not having a direct Pantone equivalent, its neutrality aligns with the crispness of a cool white, avoiding the warmth of an ivory. Near-neighbor RAL codes would typically involve other whites or very light greys, but 9016 holds its own as a truly unburdened white.

What it looks like in real life

RAL 9016 Traffic White presents as an exceptionally clean, bright white with an LRV of 87, making it a demanding yet rewarding choice. In a north-facing room, it reads as a crisp, almost ethereal white, reflecting light rather than adding any inherent warmth or cool cast. It can quietly define a space, allowing other elements to truly sing, but also highlights every textural nuance of a wall. Late afternoon sun will simply amplify its brilliance, rather than pull out hidden undertones, keeping the space feeling consistently fresh. In south-facing light, it feels unequivocally luminous, almost shimmering. It doesn’t drape the room in a specific hue but rather acts as a pristine canvas, allowing the natural light to define the mood. While its high LRV is unforgiving of imperfections, it’s also what makes it feel so architectural and deliberate. It sits against vibrant colors with stark clarity, providing a breath of fresh air, or quietly supports a monochromatic scheme with unwavering purity.

Closest matches at US paint brands

Closest matches at US paint brands

ColorBrandNameSKULRVBuy
Sherwin-WilliamsPure WhiteSW 700584
KompozitWhite Shoulders126587
BehrUltra Pure White185092
Benjamin MooreDecorator's WhiteOC-14984
ValsparUltra White7006-2492
Farrow & BallWevetNo. 27384

Sherwin-Williams Pure White (SW 7005) is the closest brand match by ΔE, offering a slightly lower LRV of 84 that adds a subtle softness. Kompozit White Shoulders (1265) aligns perfectly with the LRV of 87, making it an exceptionally close twin. The spread of matches reveals a range from slightly softer, almost greige-leaning whites like Farrow & Ball Wevet, to the even brighter and starker Behr and Valspar Ultra Pure Whites, creating a versatile cool-to-neutral spectrum.

When to use this color

Great for:

  • It shines in minimalist, contemporary spaces, providing a clean architectural backdrop.
  • Excellent for ceilings and trim, where its brightness enhances the perception of height and crispness.
  • Perfect for art galleries or rooms where the focus is on displaying objects, allowing them to take center stage.

Tricky in:

  • Can appear stark or clinical in rooms lacking natural warmth, especially when paired with strong, cool artificial lighting.
  • Its high LRV can mercilessly highlight wall imperfections or an uneven paint application under raking light.

Pairs well with

Pairs well with

Warm white (BM White Dove OC-17)
#F0EFE2
Cool white (BM Chantilly Lace OC-65)
#F4F1E6
Warm oak (natural wood floor)
#B5895D
Aged brass (hardware, lighting)
#B08D57
Soft sage (BM Saybrook Sage HC-114)
#C7CCB1
Linen / soft cream
#E8E1D4

Painting tips

  • Primer: For this exceptionally light color with an LRV of 87, a standard white primer will typically suffice to ensure true color representation and proper adhesion.
  • Sheen: Given its high LRV, a matte finish on walls will soften its inherent brightness, while a satin or semi-gloss finish on trim and cabinets will enhance durability and provide a crisp counterpoint.
  • Coats: As a very light color, expect two quality coats to achieve full opacity and the intended hue over a properly primed surface.
  • Application: Due to its high brightness and the way light reflects, spraying will deliver the most seamless finish, as brush or roller marks can be quite visible under raking light.

Frequently asked questions

Is Traffic White the same as the closest brand match?+
While Sherwin-Williams Pure White (SW 7005) is the closest match by ΔE, and Kompozit White Shoulders (1265) shares the exact LRV, RAL 9016 Traffic White maintains its distinct, unburdened purity. SW Pure White, with its slightly lower LRV, might feel a touch softer, whereas Traffic White commits to a truly unadulterated bright white. Always sample both to discern the subtle nuances in your specific lighting.
What sheen for Traffic White?+
For walls, a matte or flat sheen is ideal for RAL 9016. It helps to diffuse light, softening its inherent brightness and adding a sophisticated, velvety appearance. For trim, doors, and cabinets, a satin or semi-gloss finish is recommended. These sheens offer increased durability and ease of cleaning, providing a crisp, refined contrast to the flatter wall surfaces.
Will Traffic White fade on an exterior surface?+
RAL 9016 Traffic White, like most high-quality white paints, is highly resistant to UV fading on exterior surfaces. Its formulation, typically rich in titanium dioxide, provides excellent lightfastness and durability, ensuring the color remains true for many years. Any perceived shift would be negligible compared to more saturated colors, maintaining its clean appearance.
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